UX Strategy
Most UX problems are not visual. They are structural. Wrong flows, missing steps, confusing labels, and poorly sequenced decisions. Finding those problems before redesign saves months of wasted development work.
We do UX strategy work for companies that have an existing digital product and know something is wrong but cannot pin down exactly what. Common triggers: high drop-off rates, low feature adoption, customer service volume caused by confusion.
The engagement starts with a documented audit. We review your current product against defined goals and common UX principles. We record what is working, what is not, and what is causing measurable problems.
From the audit, we build a prioritized recommendation set. Not a list of everything that could be improved - a focused list of the changes that have the best chance of moving the specific metrics you care about.
Some engagements end at the recommendation document. Others continue into wireframe or redesign work. The decision is yours. We do not push you toward more scope than the problem requires.
What is included
Delivery: Report and wireframes delivered via PDF and Figma. Review session scheduled after delivery.
Timeline: 4-7 weeks depending on product size
From this service
Patient portal satisfaction score improved from 3.1 to 4.7 out of 5.
Booking and inquiry flow redesign after audit. Inquiry conversion up 28%.
Common questions
We have audited patient portals, e-commerce sites, SaaS dashboards, booking flows, and content management tools. If it is a web-based product with user journeys, we can audit it.
Structured user interviews and usability testing sessions can be added to the scope. Standard audits are expert reviews using established UX heuristics and flow analysis.
Wireframes for recommended changes are included. High-fidelity redesign is scoped as a Web Experiences project if required after the audit is complete.
Ready to start ux strategy?
Send us a brief and we will confirm timeline and slot availability within one business day.